BrewDog — The World F*Cup
During the controversial Qatar Football World Cup 2022, we launched an anti-sponsorship campaign for BrewDog. This wasn't a World Cup. It was a World F*Cup. Football was dragged through the mud, before a single ball was even kicked. Let's be honest: Qatar won it through bribery. On an industrial scale.
The campaign was heavily featured on OOH, and social where we reacted daily to the changing events in Qatar.