Deutsche Telekom — Summer of Joy, Youth, Freedom

You can’t grow up if you’ve never been young.

Acknowledging that modern life is stopping Gen Z having the joyful, fun and carefree experiences traditionally granted to young people, ‘Summer of Joy, Youth, Freedom’ is a digitally-led campaign designed to connect Gen Z with the lifeblood of youth culture.

The socially-focused campaign has been inspired by the quote “I am youth, I am joy, I am freedom” from James M Barrie’s Peter Pan novels, the work reimagines the classic story of youth for a whole new generation.