Major League Baseball — Home Run Derby X

In March 2022, Major League Baseball announced the launch of MLB Home Run Derby X – an electrifying new baseball format that will go on a global tour in 2022. Home Runs and epic catches steal the show, while live music and ballpark culture push it to the next level.

As part of the global launch campaign we were tasked to create a visual toolkit, designed as a launchpad to inspire creativity across the 2022 programme. The MLB HRDX brand needed to bring energy, personality and impact across all events and comms touch-points. The following pages are pull outs from the guidelines document, where we show examples of how the brand should be visually communicated.